HUBANA Hunting Experience Days at the castle of Lembeck will no longer take place.
After two successful events, the HUBANA Hunting Experience Days at Schloss Lembeck will no longer take place. Underlying this cancellation is the intention to concentrate more on B2B activities, with a particular focus on further developing IWA OutdoorClassics in Nuremberg. “In future, we want to concentrate on our core area of business trade fairs, IWA OutdoorClassics in Nuremberg in particular,” says Thomas Preutenborbeck, Member of the Executive Board of NürnbergMesse. Another event being discontinued as a consequence is wildlife.fair.
The HUBANA Hunting Experience Days at Schloss Lembeck launched in 2021 as the public counterpart to IWA OutdoorClassics. As the first hunting trade fair to be held in a year marked by the pandemic, it was a special highlight for hunters and exhibitors alike. And this year, the event drew 120 exhibitors and more than 4,000 visitors to the outdoor area at Lembeck castle. There will be no third edition, however. The organizer, NürnbergMesse, has decided to concentrate more on its core business once again. “Running the HUBANA Hunting Experience Days at Schloss Lembeck was also a special highlight for us as an organizer of B2B trade fair events,” comments Preutenborbeck. “We learned a lot from holding a consumer event off-site. But even so, in future, we want to concentrate on our core area of business trade fairs, IWA OutdoorClassics in Nuremberg in particular.”
Heller thanks all participants
Following the cancellation, Anna-Catharina Heller, Exhibition Director HUBANA Hunting Experience Days, shares her thoughts with all the participants and looks back at the event one more time. “The HUBANA Hunting Experience Days 2021 provided an important signal both for us as the organizers and for the sector as a whole. It was also evident in the mood on the ground.” Heller was proud to see how the event progressed in 2022:
“As a team we achieved a lot that we can be proud of, not only before the event but also, and especially, while it was in progress. The two events in this impressive setting were definitely something very special for everyone involved. The experiences will stay with us, and that’s something we are very thankful for.”
On behalf of NürnbergMesse, she gave express thanks to the town of Lembeck, the Count and Countess von Merveldt, honorary sponsor Bundesverband Deutscher Berufsjäger (BDB, the Association of German Professional Hunters), all exhibitors and visitors, and all other partners, “without whose support the HUBANA Hunting Experience Days in this wonderful castle setting would have been impossible”.
Cancellation also affects wildlife.fair
Restoring the focus on IWA OutdoorClassics and thus on the B2B segment also means that wildlife.fair, which was planned as a public event at the Nuremberg exhibition venue, will now not take place.